I'm off up that London on Monday to buy the SS11 American Vintage. If you are unaware of the brand, American Vintage is a French basics label set up by Mickael Azoulay in 2005. Focusing on good quality fabrics and simple easy to wear pieces, American Vintage is best known for it's layering styles.
We've been selling it in nola since 2005 and our customers love each new collection and buy it by the armful! Next SS11 sees the label focussing on beautiful soft neutral palettes which are fantastic for the Spring. They have introduced some brighter colours for the Summer drop - mustards and sky blues add colour pops to our wardrobes. And again, the fabrics are soooo soft yet durable!
Can't wait to see it!