Thursday, 25 August 2011

Heritage Research has arrived at nola!

Based on the androgynous style of Amelia Earhart, Heritage Research have produced their first collection for women and we are as giddy as kippers about it.

Here's a bit of background from Heritage Research themselves:

Earhart was a widely known international celebrity during her lifetime. Her shyly charismatic appeal, sartorial style, independence, persistence, coolness under pressure, courage and goal-oriented career along with the circumstances of her disappearance at a young age have afforded her lasting fame in popular culture.

Earhart’s accomplishments in aviation inspired a generation of female aviators, including the more than 1,000 women pilots of the USAAF Women Airforce Service Pilots (WASP) who ferried military aircraft, towed gliders, flew target practice aircraft and served as transport pilots during World War II.

Amelia’s sense of style reflected her independent personality,she was at odds with the feminine fashion trends of the day and instead was seen and pictured in newspapers wearing mens aviation clothing including chinos trousers and leather flight jackets, revolutionary for the time.

Soon after her record breaking transalantic flight, the Aviatrix was photographed for Vogue and it didn’t take long for masculine tailoring to become de rigueur for the Fashion Houses and style concious females of the 1930’s.

All garments in the Heritage Research collection are based on actual clothing pictured on Amelia during the 1920’s and 30’s. Many of these styles are military issue such as the P-coat, chinos, trench coat and flight jackets. At first Amelia borrowed silhouettes from horseback riders, race-car drivers and motorcyclists, later adapting jodhpurs, goggles and the USAAF leather jackets, among other items. Other pieces reference her sartorial style away from the airfield where she could be seen in tailored English riding jackets, breeks and blouses or redefining work clothing of the era such as oversized shirts and mens brogues.

As you can gather, Heritage Research are passionate about what they do and it's really inspiring to talk to Russ about his collection, how it's made, who's made it and the fabrics he's used. ALL of the collection is made in England and here's some more information about the fabric Russ uses:

1. Cottons, linen, silk mixes - made in Italy
2. Liberty Floral print cotton - made in England
3. Wax cottons - British Millerain made in Scotland
4. All wools and tweeds - Woven in England
5. Mackintosh waterproof cotton - made in England
6. Chambray denim and hickory cotton - made in Japan
7. Leather - veg tanned Italian leather steerhide
8. All zips made to order by RiRi in Switzerland, all buttons made in England

We're so proud to be one of the first Heritage Research womenswear stockists in the UK, we think it's really important to support British brands at the moment, especially ones that work hard to get all the collection made in the country. And the attention to detail is second to none. WOW.

We've currently got a fantastic navy wool riding jacket, a pretty Liberty print shirt and a pair of navy military chinos in store.

We hope you love this beautiful collection as much as we do.


Tuesday, 2 August 2011

Vanessa Bruno Athe - now in store!

It's arrived! Well some of it anyway! we've had our very first delivery of the Vanessa Bruno Athe. We're getting it photographed for the web so it should be on line soon but it is now available in store. We've got this beautiful embroidered sweat shirt, a navy dress version, an amazing pair of knee length beige boots and a couple more really pretty dresses.

We've also just had a huge YMC delivery (yes Ceri the bobble cardi is in) and some cute tees by Netty Ratti. If you're in Brighton, pop along and see the new collections. We think they are fab and hope you'll love them too.


PS Sorry about pic quality!