Wednesday, 19 June 2013


No, I'm not opening a branch of Chicken Cottage.  I've been buying into premium denim BIG TIME for AW13. The big three coming to nola in Fall (I'm calling it Fall because they are all American brands and that's how they talk) are.........Koral, Frame and Current/Elliott.

You cannot believe how excited I am to get these beautiful American denim labels in store.

KORAL was set up by two designers from the Seven family so they have a ridiculous amount of denim experience behind them. Their focus is on fit and a flawless finish.  The washes of the denim are graded as "Lived In" so a 4 Month Wash will look like you've worn them for 4 months.  Easy.  For Pre SS14 I've bought some great soft coloured denim with ankle zips.  

Koral Zip Skinny in lovely sludgy 70s colourways

FRAME are another Los Angeles label specialising in the best denims and fits.  The washes are named after roads in London or LA. Expertly engineered and crafted to give an almost bespoke fit.  All Frame jeans have a 29" inseam.  This makes me giddier than you could ever imagine.

Frame Le Skinny de Jeans
CURRENT/ELLIOTT were set up in 2008 by Emily Current and Merritt Elliott and has raised the bar for the denim standard. Born out of love for vintage denim and it's American roots, the collections respect the history of denim and every style offered has a historical reference, an original vintage sample and year of origin.

Fabulous washes at Current/Elliott
Of course we still have our brilliant Nudies and IDA by Donna Ida and the fabulous Denham brands, we just felt that there was a gap in the denim market in Brighton for more premium denim.  We think we've got the best denim selection for women in Brighton now.  we'll let you know when it's in store.

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